Product Management Methodology

A Chiastic Poem in Free Verse

In classical literature, chiasmus was used to impart a sense of order and symmetry to writing.  Ideally, this order was a pleasing reflection of a logical and well-structured concept.  In describing a preferred product management methodology to a colleague I started to see a chiastic structure emerge.

May we impart order and symmetry to our product efforts, and communicate it well and in pleasing ways to our stakeholders...

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The Chief | Friday 01 February 2013 - 11:54 am | | Analysis

Why CMOs Need to Own Product

Turning the Advertising Monologue into the Product Dialog

Jim Taschetta , writing in this morning's ClickZ,...

Why CMO's Need to Own Product Development

...offered an observation so profound and simple that it merits immediate comment here: it opens up a revealing dialog about the nature of Product Management and Marketing in an organization.

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The Chief | Monday 14 January 2013 - 08:29 am | | Analysis

What is a Product Manager?

Knowing What You Want is the First Step to Getting It

Despite several strong and eager candidates, there is no governing body for Product Management standards, or even broad agreement on the role of the job, other than ‘overall success of the product’.  This often leaves a great deal of uncertainty in what companies are looking for in a product manager, and can result in significant misalignment of resources and expectations.

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The Chief | Monday 07 January 2013 - 08:00 am | | Analysis

Three Dimensions of Product Management

Select The Right Product Management Approach and Team

Three primary factors determine the nature of product management in an organization.  Understanding and applying them will smooth the addition of new product managers and guide the expansion and success of the organization's Product Office.

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The Chief | Tuesday 01 January 2013 - 07:00 am | | Analysis